What do students want from a sponsored degree?
- Understanding the Target Market
- Last updated 30 Aug 2016
Whatever type of sponsored degree an employer offers, when promoting the scheme it is useful to know what young people are looking for.
AllAboutSchoolLeaver research shows that the following are the top five factors that influence young people when selecting a post-school path:
- Salary – 72%
- Location – 67%
- Area of work – 64%
- Company reputation – 47%
- Whether the scheme has won awards – 26%
They also say that gaining early experience and career progression while having the chance to study at the same time is important.
Employers who can highlight the elements of their sponsored degrees that meet the criteria above will be popular with school leavers.
